Saba believes in the power of anecdotal personal stories that can be used effectively in your communication. For him, an example is a story, an anecdote is a story, a conversation between two people is a story, and timelines about a person are a story.
He does purpose-driven stories for organizations, where he helps organizations and individuals evolve their differentiators and create sales-worthy and PR-worthy stories.
He has been doing this for the past twelve years, and he has helped craft more than 1000 purpose-driven stories and has conducted more than 80 workshops to date. He has helped more than 30 organizations in their storytelling journey.
Besides, Saba has been a part of 8 start-ups – one successful exit, one fire-sale, and four failures, and is currently involved in two. He is a passionate speaker and has spoken across platforms including keynotes and presentations at IIT Bombay, Great Lakes Institute of Management, LIBA, Bombay Chamber of Commerce, and Toastmasters District Conferences.
He is an alumnus of Loyola, Chennai, and IIT, Bombay.